The Answer That Sparked A Green Alternative
While many people come up with an idea either late at night, while going for a run or even after pacing the room for hours on end. Jeff's green iniatative came after pre-planning funeral arrangements for a lovely lady with a rather puzzling answer for the way she wanted to leave the earth.
The Story
The Gentle Way System is a new idea that we designed for end-of-life options and is a gentle way of taking care of our loved one after passing.
The Gentle Way came about by a lovely lady pre-arranging her funeral about 8 years ago. I then asked did she want burial or cremation, she paused and said "neither". Then she said "what do you want?" I paused, and I replied "I don’t like either as well." That was when she said "well, you’re the Funeral Director, get on your horse and find a better option for us both."
We looked around the world and found nothing that was an all-round gentle process.
